Frequently Asked Questions

• The name WonderBlock is rooted in Ogden’s past – it’s connected to the city’s historic 25^th Street and gets its name from the Wonder Bread factory that was downtown for decades, located at the now vacant lot planned for the new development. It’s also a catalytic project that will boldly lead the way for the thriving downtown Ogden of tomorrow. 
• The city’s rich and colorful past has set the stage for WonderBlock, and now WonderBlock will help to set the stage for the city’s rich and colorful future.
• The WonderBlock name speaks to the spirit of Ogden’s past – and the start of Ogden’s future!

• At a high-level, WonderBlock will provide homes, offices, stores (including a grocery store) and unique public spaces. But that’s not all that will be built. WonderBlock will also be a place where ideas and people come together. Where the heart of Ogden’s past meets the best of Ogden’s future. WonderBlock will help to continue building and strengthening Ogden!
• WonderBlock will be a highly visible new development in the heart of downtown -- meaning it must represent the best that our community can offer!
• Specific elements of WonderBlockinclude:  
  • 354 residential units featuring high-quality amenities and walkable access to Ogden’s Arts, Culture, and Events.
    • Additional residences downtown also tend to support lower level of crime in adjacent business areas.
  • 100,000 square feet of Class “A” commercial office space
  • 50,000 square feet of street-level retail store space
  • 20,000 square foot grocery store
  • Boutique Hotel
  • Pedestrian pathways and public outdoor amenity spaces
  • Convenient covered parking structures

• In order to ensure that the important former Wonder Bread factory property in the heart of downtown (along 26^th Street between Grant and Lincoln Avenues) was redeveloped in a way that would enhance and benefit downtown Ogden, the site was purchased by the City Redevelopment Agency (RDA) in December 2016 and the old building was demolished and the site cleaned up during 2017-19. 

• As an owner of the property, the City RDA planned to deliver the property to a developer willing to invest in the site in order to achieve its highest and best use to benefit the community. 

• After several years of planning, including extensive public input, Ogden City’s Make Ogden Downtown Master Plan was adopted in 2020 – establishing a 25-year vision to guide growth and development of downtown Ogden. The primary purposes of the Make Ogden Downtown Master Plan are to increase the City’s capacity to build sustainable economic vitality going forward, and to enhance the attractiveness of downtown by increasing the number of jobs, housing options, pedestrian activity, public transportation, one-of-a-kind stores/restaurants/venues, and the overall downtown experience – all powerful economic factors that will improve the lives of residents and bolster the City’s financial health and prosperity. 
• The six tenets of the Make OgdenDowntown Master Plan include:
  • Real Estate and Land Use
  • Historic and Cultural Assets
  • Transportation and Mobility
  • Parks and Open Space
  • Social Equity
  • Essential Services

• These tenets will be addressed through an orchestrated effort to promote the infill of the downtown core, attract employment, improve access to social services and amenities, coordinate public transit and open space systems, and provide variety and equity in housing opportunity. 
• The WonderBlock development was planned to help achieve the Make Ogden objectives. The unique development proposes a mixed-use, lifestyle centric, experience led project in the heart of downtown Ogden, connecting directly to Historic 25^th Street. The project will be a combination of residential dwellings, retail, office services, food and beverage, as well as hospitality. 
• All of the project elements will be connected via attractive public spaces that will support special events – creating a unique sense of place that will draw people throughout the region to our awesome downtown. 

• Based on the Make Ogden Downtown Master Plan that envisioned a significant high-quality mixed-use development at the site – providing new residencies, retail, office, grocery and hospitality – the City Redevelopment Agency (RDA) was contacted by several potential private developers that were interested in the site. 
• Initial proposals fell short of meeting the type of development envisioned at such a high level.
• Private development investment alone was not sufficient to achieve the vision and maximum impact of the site.
• Therefore, the RDA decided to negotiate with a private developer that was willing to partner in a joint venture with the City RDA in order to accomplish all of the objectives – maximizing the potential of the highly visible site adjacent to the historic downtown district, including:
  • Reducing existing surface parking (not the highest/best use of downtown property),
  • Increasing business, job and residential activities in the downtown core – all benefitting existing businesses,
  • Increasing effective parking infrastructure that also serves adjacent areas,
  • Complimenting the existing historical and cultural assets – and the overall attractiveness of downtown Ogden as the place to live, work and visit. 

• As authorized by Utah State Code 17-C, and by the Ogden City Redevelopment Policy, the city RDA has the option to perform potential developer engagement utilizing one of three different processes:
  • Public Solicitation
  • Direct Negotiation
  • Unsolicited Proposals
• For WonderBlock, the RDA considered concepts from several potential developers and decided to “directly negotiate” a potential project with a developer that offered the highest level of competency and ability to deliver according to the RDA’s vision/objectives for the site – J. Fisher Companies. 

• At some point in the near or far future, the land might be transferred to a developer, and based on current market trends, a lower-end apartment complex with surface parking lots (or similar) would likely be the outcome. 
• Such a development would fall way short of the enhanced market value and attractive asset envisioned as the catalytic project known as WonderBlock. Therefore, an alternative project to WonderBlock, without City engagement, would likely NOT include:

• Retail or commercial space – including a grocery store – and the associated jobs.
• Multi-level parking infrastructures to maximize land use and support adjacent judicial courts and downtown retail.
• Enhanced “back-of-house” access for south-side 25^th Street businesses (200 block). 
• Public outdoor amenities to enhance the attractiveness of downtown Ogden and facilitate special events.
• Higher property values as the new/higher standard for downtown land values in order to drive sustainable economic vitality for the community.

• The WonderBlock development would be a private/public partnership between the developer, J. Fisher Companies, and Ogden City Redevelopment Agency (RDA).
• J. Fisher Companies and the City RDA will own the WonderBlock development, and J. Fisher Companies will operate the associated residential, retail, commercial, grocery and hospitality spaces. 
• If the WonderBlock development is sold in the future, the City RDA will receive an agreed upon portion of the sale proceeds that can be used to satisfy some/all of the outstanding initial investment, as determined by the project’s performance.
• The parking structures located at WonderBlock will be owned and operated by the Ogden City Municipal Building Authority (MBA).

• The WonderBlock development residential/retail/commercial/grocery/hospitality elements represent a $188,000,000 total investment. 
• The proposed project would be a joint venture between a developer (J. Fisher Companies) and the city RDA. 
  • Therefore, both parties are investing in the project according to the following table. 
• The RDA’s investment contribution will not require an increase in property or sales taxes. 

WonderBlock Development Capital Contribution Sources (estimates):

** PAR bond values, includes both project construction costs and financing costs – which may vary depending on market interest rates.

* Ogden City RDA Principal Repayment Sources (estimates)

 ** PAR bond values, includes both project construction costs and financing costs – which may vary depending on market interest rates.

*** Per partnership agreement, the City RDA will be due a portion of property sales proceeds after 10 years up to 100% of investment contribution. 

• Impact on City’s General Fund or Property Owner Taxes: None 
• Additional information about the WonderBlock development is available for review at www.ogdencity.com/WonderBlock.

• The public paid parking system improvements across downtown and the two new parking structures proposed at WonderBlock will be built and owned/operated as public parking by the City Municipal Building Authority (MBA) and represent about a $53,500,000 investment.
• The table below shows additional detail.

Public Parking Structures at WonderBlock and Parking System Throughout Downtown (estimates):

 * PAR bond values, includes both project construction costs and financing costs – which may vary depending on market interest rates.

• Ogden City MBA Capital Investment Source will be a Revenue Bond paid with downtown paid parking revenue. Annual paid parking revenue (less costs) are projected to satisfy the estimated annual revenue bond payments.
• MBA’s investment contribution will not require an increase in property or sales taxes.
• Additional information about Ogden’s proposed downtown parking plan, including the complete parking study and answers to various typical questions and the opportunity to provide feedback, is available at www.ogdencity.com/GoParkOgden.

• No – property taxes for property owners will not increase due to the City Redevelopment Agency’s investment into the WonderBlock development.
• The bonds associated with the City RDA’s investment in the residential/retail/commercial/hospitality elements of WonderBlock will be paid via the increase in taxable value of the WonderBlock development (Tax Increment Financing or TIF), along with some funds from lease revenues from the City’s previous development investment at Business Depot Ogden (BDO).
• The revenue bonds associated with the City Municipal Building Authority’s investment in the new parking structures located at WonderBlock and parking management system downtown, will be paid via the revenue generated from the paid parking system. 

• The high-quality residential apartments at WonderBlock will be just south of Historic 25^th Street and unique downtown, one of Ogden’s most interesting and culturally rich areas. One minute you could be biking along the river, and the next minute be meeting friends under the neon dragon on 25^th Street. Connected to the heart of the city, WonderBlock is a place where mountain and urban living become one.

• Ogden’s colorful history has shaped our vibrant community and downtown arts and entertainment district, and it has always been known for its access to nearby outdoor assets. WonderBlock will add even more options and further support Ogden’s offerings as the place with the best dining, shopping, and entertainment. And where there’s always something new to explore

• Historic 25^th Street has long been the center of the city’s downtown experience. And now, there is an opportunity for retailers to become part of Ogden’s next chapter and expand the treasured center of influence in Ogden – and for existing retailers to benefit from the exposure to more visitors, as well as new employees/residents. Here, visitors will experience authentic downtown Ogden while also being surprised by a host of places to shop, dine, and explore – making downtown Ogden even more attractive as a top destination for visitors. “Make Ogden” is gaining more and more momentum, and WonderBlock is right at the forefront!

• WonderBlock is a mixed-use project, not just one product type (like a shopping mall). The mix of uses (residential, retail, office, hospitality) helps to ensure its long-term success and useful life. 
• Additionally, the project will add 354 new housing units, helping to respond to the housing shortage in Ogden and across the Wasatch Front. The region’s housing demand is forecast to remain strong, in spite of potential future economic changes. 

• During peak parking, about mid-day, the parking occupancy for all Downtown parking is about 50% currently. However, there are some facilities or blocks where parking reaches or exceeds the effective capacity threshold (more than 85% -- which negatively impacts accessibility, and some businesses believe the congested parking is hurting their business). 
• The City's positive upcoming Make Ogden developments – including the WonderBlock development, will dramatically add residences/businesses/employees and enhance our overall economic vitality, and will also overwhelm existing parking capacity.
• The redevelopment initiatives associated with the Make Ogden Plan will:
  • Reduce existing surface parking,
  • Increase business and residential activities,
  • Increase the existing problem of limited prime retail spaces on 25th Street, and
  • Increase the overall parking demand and need for related new parking structures. 

• Therefore, the city is developing a parking management strategy that will support planned development downtown and enhance transportation access for visitors, residents and businesses. 

• Additional parking structures and investments to improve existing parking facilities are indeed planned as part of the WonderBlock development and in support of other downtown developments. Supportive parking structures as recommended in the recent parking study completed by the city, with easy access to pedestrians and residential/commercial/retail areas, are significant investments in the future development of downtown Ogden. 
• Structured parking will support a greater density and quality of development throughout downtown, replacing many of the current surface parking lots that consume a significant amount of property with better utilized space that benefits the whole community. 
• The web page, www.ogdencity.com/GoParkOgden provides a summary of the work that has been done thus far regarding parking plans, including the recently completed Parking Study, the Make Ogden Downtown Master Plan, and a list of Frequently Asked Questions. The site also provides a feedback link for ideas and comments. 

• Additional information about WonderBlock and Make Ogden is available at the web page: www.ogdencity.com/Wonderblock.
• The “Provided Feedback” link on the web page is an easy way to ask questions and provide input regarding the project.